Apple to market iPod Touch as a “game machine”

The iPod with an identity crisis, the iPod Touch, was recently bestowed with a more focused goal by Apple CEO Steve Jobs.

Jobs told the New York Post that Apple will follow the lead of its customers (who have made the Touch a popular handheld gaming device despite the original focus on music), and will market it primarily as a “game machine”.

Targeting the DS and PSP

 “Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine.”

I think it is safe to say that video games are firmly established as a part of our culture and will become more ubiquitous each and every year. Regardless of where you are, you can get likely get access to a video game (you could probably be playing a game in less than 20 seconds from now if you wished).

Although the potential for misuse (read: overuse) is present for any video game system, due to the nature of handheld gaming (short & simple games), the potential for excessive habits appears to be far less than for PCs and consoles.

Original article

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