Apple to market iPod Touch as a “game machine”

The iPod with an identity crisis, the iPod Touch, was recently bestowed with a more focused goal by Apple CEO Steve Jobs.

Jobs told the New York Post that Apple will follow the lead of its customers (who have made the Touch a popular handheld gaming device despite the original focus on music), and will market it primarily as a “game machine”.

Targeting the DS and PSP

Targeting the DS and PSP

 “Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine.”

I think it is safe to say that video games are firmly established as a part of our culture and will become more ubiquitous each and every year. Regardless of where you are, you can get likely get access to a video game (you could probably be playing a game in less than 20 seconds from now if you wished).

Although the potential for misuse (read: overuse) is present for any video game system, due to the nature of handheld gaming (short & simple games), the potential for excessive habits appears to be far less than for PCs and consoles.

Original article




Posted on September 14, 2009, in Gadgets, Videogames and tagged , , , . Bookmark the permalink. Leave a comment.

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